The best software doesn't mean anything if nobody knows about it or the value it adds to your business! You have a harder time improving if you don't know how it is being used, how it augments your processes and how much it improves the efficiency of your business. You need all this information to efficiently move forward and improve, not just your software, but your business itself.
Through analytics that we provide, you can: discover where your users or customers are stuck; whether they are using your software as you imagined they would; where they spend most of their time or at which stage you lose them.
All these will give you an insight into where and what you need to improve.
Gathering raw data is only the first step in the process, but this isn’t quite enough to aid the decision making. For that to happen in an efficient way, we provide in-depth analysis, visualization and reports. You can use this information to make your user acquisition pipeline more efficient and to decide which challenges to tackle first.
In order to provide the right insights and take the proper actions, we need to understand the possibilities of your software, website, product and how it relates to your core business. To do this, we’ll usually do a walkthrough of your workflow, as an end-user. Our goal is to have a clear understanding of what you intend to offer from your perspective, and the perspective of end-users as well.
Armed with this knowledge, the next step is to define the goals for your product. We do this together with you, by providing our insight to ensure that we aim for achievable targets. During this phase, we’ll also compare your product and goals to your competition to provide further inputs. The defined goals are used as a guidance for making sure that you have all the necessary metrics to measure the progress of your product goals.
Once this is done, we’ll start establishing the needed tooling for having the possibility of both regular and real-time analytics. After this step, you can be a hundred percent sure that you have all required metrics set up for your product. This allows us to prepare regular reports that give us an insight into your business, including:
Using this newfound knowledge, we can support you in improving your user acquisition funnel and advising you of new possibilities for further growing your business.
In case your product or website was not developed by GG Development, fret not! We can still offer the majority of the above mentioned services; feel free to get in touch for details!